The Oslo Freedom Forum is one of the world’s preeminent human rights conferences. The annual event draws a unique mix of world leaders, activists, philanthropists, artists, and journalists to discuss the latest efforts to expand human rights around the globe. While Freedom Forum is well-known and respected by the global human rights community, Freedom Forum and Freethink saw an opportunity to expand its reach to a broader audience that doesn’t traditionally engage with human rights content by:
- Developing an overall brand and positioning strategy
- Creating a sustainable, year-round content strategy
- Executing event branding, pre-event promotion, event programming and on-site production
Danilo “El Sexto” Maldonado, a Cuban artist whose works have put him at odds with the Cuban regime, was a speaker at this year’s conference.
Leading up to the 2016 Forum, user engagement with promotional content on Facebook increased more than 4x compared with promotional content from 2015. Videos of the talks saw a more than 7x increase in views. For Freethink, the Oslo Freedom Forum is an opportunity to leverage our unique capabilities to make a difference on a global scale.