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Honoring Veterans with Breitling

Honor Flight is a Freethink original documentary about a nonprofit that flies aging World War II veterans to see the memorials built in their honor. Breitling, a luxury watchmaker whose brand is synonymous with aviation, joined as the film’s corporate sponsor. Breitling wanted to help amplify the reach of the film and the Honor Flight cause, demonstrate their commitment to veterans and engage their own community to take action too. Freethink worked with Breitling to drive results by:

  • Developing an online media campaign
  • Producing authentic branded content including a short-form documentary video

In total, Freethink’s online videos for the Honor Flight campaign generated over 5 million organic views, and Breitling raised over $750,000 from customers and fans for the Honor Flight cause.

“This makes me proud to wear the Breitling brand (I have 2) and you have secured a lifetime customer because of this.” – Breitling customer

A comment from one fan sums up the win-win impact of Breitling’s sponsorship: “Thanks for taking the time to care for these veterans and show them appreciation for their service. This makes me proud to wear the Breitling brand (I have 2) and you have secured a lifetime customer because of this.”